Current Company: El Toro
The digital advertising tools that exist today incorporate inaccurate targeting techniques and provide clients with no accurate way to measure their return on investment. El Toro’s patented algorithm enables clients to target consumers with 95% accuracy and provides three times the ROI per campaign. By analyzing over 30 points of offline data, such as voter lists and customer databases, El Toro can determines a household’s IP addresses enabling brands to send banner and display ads directly to a list of high value prospects. The efficacy of El Toro’s technology is demonstrated through its post-campaign match-back analysis, which compares a list of targeted clients to sales made throughout the campaign. Going forward, El Toro will target campaign consultants to capitalize on the increase in political spending this year and launch several new products beginning with Reverse Append, which enables targeted direct mail campaigns based on browsing history.